How it works
From account datato the next ad.
No magic framework with seventeen trademarked steps.
We look at what is happening, make a decision, get it produced and use the result to make the next decision better.
01
Start withthe account.Not a blankbrainstorm.
I look at the ads already running, the products you're pushing, customer reviews, competitor creative and whatever your team has learned so far.
What's getting spend?
What's getting ignored?
What message shows up in the winners?
What haven't you tested yet?
02
Turn the gapsinto actual tests.
Once we know what we're missing, I build the concepts around specific questions.
That's where the concepts and briefs come from.
03
Cast forthe idea.
A great creator for one concept can be completely wrong for another.
I source based on what the creative needs:
I start with creators I already know and trust, then source wider when the brief calls for it.
04
Keep productionmoving.
Once creators are booked, my team and I handle the moving pieces around the creative.
Briefing. Questions. Deadlines. Feedback. Revisions. Editing. Handoff.
Your internal team stays involved where they need to be, without becoming the project manager for every creator.
Briefed
Filming
Review
Revision
Editing
Ready
Live
05
Then we lookat what happened.
The first round is not the finish line.
We look at the creative-level performance with your media buyer or team.
Winner
Loser
Already havegood people?Keep them.
I'm not trying to rebuild a team that already works.
I come in where the creative decisions and coordination need more ownership.
Led by me.Supported whereit makes sense.
Strategy and creative direction stay with me.
Execution can be supported by my editor, web/landing-page specialist, creative support and creator network depending on what the account needs.
One relationship. The right specialists behind it.
Want me to lookat your currentsetup?
Tell me what the team looks like and where things keep getting stuck.