About
I didn't planto end up inthe middle ofthe whole process.
I started on the marketing side.
Then I became the person making the ads.
Then I ran an agency.
Then I started sourcing creators.
Then I spent years coaching them.
Somewhere along the way, I ended up seeing the same creative process from almost every seat at the table.
And that turned out to be useful.
I know whathappens afterthe strategy deck.
That experience is why I care so much about the bits between strategy and execution.
Because that is usually where things break.
I've been the creator receiving the impossible brief.
I've been the marketer waiting for content that is already late.
I've looked at ads that performed and ads that absolutely did not.
I've built the landing page the traffic eventually lands on.
I've dealt with creators whose communication would make any marketing manager lose their mind.
Useful experienceis the kind thatsaves your teamtime.
That's what I bring into the partnership.
I can write a brief a creator will actually understand.
I can see when someone looks great on paper but will be painful to manage.
I can speak to the media buyer without pretending to be one.
I know why a beautiful ad can still be useless.
And when something works, I know there is usually more to get out of it.
Laura Socialsis smallon purpose.
You work directly with me on strategy and creative direction.
I already have specialist support around editing, landing pages and creative execution, and I bring in the right people depending on what the account needs.
No layers of account managers.
No disappearing into an agency Slack.