Q4 creative for DTC brands
Your Q4 creative.Handled.
Black Friday is not the time to start guessing what creative might work.
I join your team before Q4 gets chaotic and take care of the creative side: what we test, who creates it, how it gets produced and what we make next once the data comes in.
1,000+ UGC assets · 400+ brands · English + German creator network
Brands I've worked with
Trusted by brands you already know.
Brands I have personally created or directed creative for.
- BMW
- MINI
- Amazon
- Dyson
- ALDI
- McFIT
- AG1
- Bolt
- Fastic
- refurbed
- Ideal of Sweden
- Daniel Wellington
- Gotyu
- Cloudpillo
- Manchester City
- SKIMS
- Éternel Beauty
- Stepstone
- On
The gap
You don't need more people making content.You need someone deciding what should be made next.
Most growing brands already have people.
A media buyer.
A marketing manager.
A few creators.
Maybe an editor or agency too.
And somehow the same question still comes back every week:
“What creative do we make next?”
That is the gap I step into.
I connect performance, creative strategy and production so your team stops guessing, your creators stop getting vague briefs and your media buyer actually has new ideas worth testing.
Why Laura
I've been on pretty much every side of this process.
Brand side
I ran a digital marketing agency and have built campaigns, funnels, landing pages and offers myself.
Creator side
1,000+ UGC assets for 400+ brands means I know what actually works once a brief reaches the person filming it.
Talent side
I've sourced creators for brands and spent 2.5+ years personally coaching creators in English and German.
Growth side
I understand how the ad, creative, offer and landing page need to work together instead of treating content like an isolated deliverable.
That matters because I understand what the brand needs, what the creator needs and what the media buyer needs.
And more importantly, I know where the process usually breaks before the final ad ever goes live.
Real results
The creative has to do more than look good.
Pretty content is easy.
Content your media buyer keeps spending money on is harder.
Paid social result
One UGC ad.€30K+ in tracked sales.
A shapewear brand came to me after its paid creative had started to plateau.
Instead of making another safe testimonial, I built the concept around a stronger, slightly controversial angle and an on-body product demo.
The ad became one of the strongest creatives in the account and generated more than €30,000 in tracked sales.
Creative performance always depends on the full system, including offer, media buying and conversion. No individual creative result is guaranteed.
How it works
From “what do we make?”to “make more of that.”
The process is simple. The thinking behind it is not random.
Research what is actually happening
I look at your current ads, products, customer language, competitors and what your team is already producing.
We find what is working, what is missing and what is being repeated without a real reason.
Decide what we test next
I turn that into clear audiences, angles, concepts, hooks and creative hypotheses.
Now every piece of content has a job before anyone starts filming.
Get the right people to make it
I source from creators I already know, creators I've personally coached and my wider English + German network.
If the right person is not there yet, I source specifically for the concept.
Make production someone else's problem
Briefs. Communication. Deadlines. Feedback. Revisions. Editing handoff.
My team and I keep the creative moving so your internal team does not have to babysit the process.
Watch what happens and iterate
When something works, we don't celebrate it and then start from scratch again.
We identify why it worked and build the next round around the signal.
Creator network
I didn't build a database of creators.I built a network I actually know.
I've spent more than two and a half years coaching creators.
That means I don't only know who has a nice portfolio.
I know who communicates. Who actually follows a brief. Who delivers on time. Who can sell naturally on camera. Who takes feedback well. And who I would trust with a brand's money.
If a concept needs someone outside my existing network, I can source through a UGC-heavy audience of 12,000+ and wider industry relationships.
Selected creators from my network
Real creative.Real people.Built to be used.
Creator-led ads and campaign creative produced by Laura.
Selected creative
Creative that got attention.
Selected organic and paid creative results from work I've created for brands.
Selected creative result
Selected creative result
Q4 timeline
Black Friday is not a one-week campaign.
The brands that enter November still trying to figure out what works are already behind.
September
Find the signals
Research. Test new angles. Test new creators. Find what deserves more budget.
October
Build the winners
Turn early signals into stronger concepts, variations and enough creative inventory to actually scale.
Black week
Push what works
Deploy promotional versions, urgency, proof, bundles and iterations around concepts we already understand.
December
Change the reason to buy
Black Friday becomes gifting, shipping deadlines, last-minute purchases and New Year angles.
Build your partnership
Your creative setup should fit the brand.Not the other way around.
Some teams need strategy.
Some need twenty new creatives.
Some already have creators and just need someone to tell them what to make.
Some want the whole thing taken off their plate.
So the partnership is built around what your team actually needs.
Custom Q4 partnership builder
Not a checkout. Select what you need and it goes straight into your enquiry.
Creative strategy
Creative concepts
Scripts / briefs
UGC / creator videos
Creator sourcing
Creator management
Video editing
Performance review
Landing page / conversion support
Q4 campaign support
Your partnership
Nothing selected yet. Choose what your team needs and it appears here.
Get my custom Q4 planI'll look at what you selected, your current paid spend and your existing team before recommending the setup that actually makes sense.
Who this is for
This works best when the machine is already moving.
If you're still validating whether people want the product at all, this is probably early.
If you're already spending and the creative side is becoming harder to manage as you grow, that's where this gets useful.
FAQ
The questions you're probably already asking.
Contact
Ready to getQ4 handled?
Tell me what you're selling, what you're already spending and where creative gets stuck right now.
I'll tell you whether I think I can help and what I would tackle first.
Selected partnership
Nothing selected yet — build your partnership above.