Creative partner for paid social
We build the creativeyour paid social teamneeds next.
I plug into the team you already have — media buyer, agency, editor, internal marketing — and take ownership of the creative side.
What gets tested, who makes it, and what the performance says we should do next.
450+ brands · €1M+ tracked client sales · 1,000+ creative assets
More ad spend won't fixa weak creative pipeline.
A few of the brands behind the work
- BMW
- MINI
- Amazon
- Dyson
- ALDI
- McFIT
- AG1
- Bolt
- Fastic
- refurbed
- Ideal of Sweden
- Daniel Wellington
- Gotyu
- Cloudpillo
- Manchester City
- SKIMS
- Éternel Beauty
- Stepstone
- On
Your media buyeris asking formore creative.Again.
You have creators. Probably an editor. Maybe an agency.
But when something starts working, somebody has to answer three questions — and answer them every week.
That's the part I take over.
What I actually handle
Strategy is useful.Getting it made is better.
01
Creative direction
I look at what's already running, what customers respond to and where the obvious gaps are.
Then we decide what deserves to be tested next.
Why this matters
Q4 gets expensivewhen creativecan't keep up.
Without ownership
With ownership
Go into Novemberknowing more thanyou know today.
The receipts
Good creativeshould leavea trail.
459 purchases from one creative
2.75M views on a single creative
1M+ views across multiple creatives
Screenshots straight from client reporting. Click any of them to read the numbers.
One example
One creative.€30K+ in sales.
A brand's paid creative was starting to plateau.
Instead of another safe testimonial, I built the next concept around a stronger product demo and a more provocative opening.
It became one of the strongest ads in the account.
What brands say
Good work is nice.Being easy to work withmatters too.
“I've worked with a lot of creators. She's one of the best I have ever worked with.”
“Laura consistently delivered on time, understood the brief perfectly, and was proactive in suggesting improvements.”
“This is already the third time I've worked with Laura — and that says a lot.”
“Fast and smooth communication, great quality results, and true partnership throughout the creative process.”
“A big thank you to Laura for this fourth collaboration. She quickly understands instructions and responds just as quickly to feedback.”
“Laura is our go-to UGC creator and she will stay that way.”
“We tested many UGC creators and she provided the best footage.”
Real reviews from brand and creator work. Drag to read more.
Why me
I've sat on bothsides of the brief.
I've hired creators. I've been the creator.
I've run a digital marketing agency, built landing pages and looked at the performance after the ad went live.
So I know what your media buyer needs from the creative, what your creator needs from the brief, and where the whole thing normally falls apart.
The setup
You work with me.I bring the rightpeople with me.
Strategy and creative direction stay with me. Specialist support sits behind that for editing, landing pages and production.
Creator network
I know whoI would actuallyhire.
Sourcing is more than opening a portfolio. I care about who replies, who understands the brief and who delivers on time.
Q4 2026
November isfor scaling.Not figuring it out.
Find the signals
Find the angles, creators and formats worth another round.
If you're planningto spend more in Q4,let's make surethe creative is ready.
Tell me what's already running and where the bottleneck is.
I'll tell you whether I think I can help and what I'd look at first.
I keep the active client roster small because I stay personally involved in the strategy.